This one is my favorite of the campaign because of the joke I wrote at the end. I ended up having to sell the stakeholders on ending with a comedic “button”. I don’t die on many hills, but I was ready to make that one my final resting place. From artsy types on Instagram to more serious LinkedIn folks, it ended up being the most quoted line from the campaign. It didn’t hurt that our talent, Mandy Groves, was a dream to work with and incredibly easy to direct, even from 1,100 miles away.
This one is a fun animation. Like great color that matches brand guidelines and animated puffs of smoke that illustrate a competitive edge? Then this is the social post for you!
Some ideas I had for internal #worklife social engagement videos. They are in the concept graveyard, but they rock in my opinion. If you steal them, I will find you.
Sometimes for fun and strategy, I like to include two ideas when presenting to clients: 1) Very on-brand idea that’s still within the client’s comfort zone, otherwise known as the “safety”. 2) A “risky” idea, one that is a bit “weirder” and would drive new consumers and create some buzz. For the DTW2024 Nova Carter robot demo and the corresponding event social post, they did pick concept 1. Concept 2 was our “risk,” playing up the robot’s job to dodge obstacles as a VS. NBA match-up with the Bulls’ theme song in the background. It would’ve been fun, but I understand why they chose 1.