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COPYWRITER AND COMMUNICATION SPECIALIST
Originally sold as a more poetic and prose-like concept, my AD and I called it “Love Letter to the Eye”; the final product is more straightforward. This laddered up to Dell’s request to get to the meat of the idea as soon as possible, considering we are selling mainly to IT Decision-Makers. I included the prose-like OG script from the storyboard anyway because of my tag “Easy on the Eyes”. AD: Orlando Faison CD: Emily Grube. Produced by Dell Blue in-house production.